An entity that specializes in crafting software applications compatible with multiple operating systems using a single codebase. These firms typically employ technologies like HTML, CSS, and JavaScript within frameworks such as React Native, Ionic, or Flutter. This approach allows businesses to reach a wider audience across platforms like iOS and Android without developing separate native applications for each.
Engaging such a specialist offers several advantages, including reduced development time and cost compared to native app creation. This model facilitates consistent user experiences across different devices and simplifies maintenance and updates. Historically, it emerged as a practical solution to the complexities and expenses associated with supporting diverse mobile ecosystems, providing a faster route to market for many organizations.