8+ Top iOS App Design Services | Expert Solutions


8+ Top iOS App Design Services | Expert Solutions

The creation of applications specifically for Apple’s mobile operating system involves a multifaceted process encompassing user interface (UI) and user experience (UX) considerations. This process aims to produce intuitive, visually appealing, and functional software tailored for devices such as iPhones and iPads. For instance, it might involve crafting an e-commerce application that seamlessly integrates with Apple Pay, offering users a smooth purchasing experience.

Effective creation of these applications is crucial for businesses seeking to engage Apple’s extensive user base. Well-designed applications can enhance brand visibility, improve customer loyalty, and drive revenue growth. Historically, the demand for sophisticated applications has increased in parallel with the expansion of the iOS ecosystem, prompting continuous advancements in design methodologies and technological capabilities. This reflects a constant effort to leverage the platforms unique features and deliver optimal user satisfaction.

The subsequent sections will delve into the key elements, strategies, and considerations vital for successful development, covering aspects like UI/UX principles, technology stacks, testing methodologies, and deployment strategies. This exploration will offer a practical understanding of how to achieve excellence in creating applications for the Apple ecosystem.

1. User Interface Design

User Interface (UI) design is a critical component of crafting applications for Apple’s operating system. The UI directly impacts user engagement, influencing how users interact with and perceive the application. Substandard UI design can lead to user frustration, abandonment, and ultimately, a failure of the application to achieve its intended purpose. Conversely, a well-executed UI can significantly enhance user satisfaction and drive adoption. For example, an application with a cluttered and unintuitive interface will likely be abandoned by users, even if its underlying functionality is sound. Conversely, a banking application with a clean, easily navigable interface that integrates seamlessly with iOS security features fosters user trust and encourages regular usage.

The importance of UI extends beyond mere aesthetics; it influences usability, accessibility, and overall brand perception. A well-designed UI adheres to established iOS design principles, providing a consistent and familiar experience for users. This includes using standard controls, navigation patterns, and visual cues. Furthermore, effective UI design considers accessibility for users with disabilities, ensuring that applications are usable by a wider audience. This involves elements such as proper color contrast, support for screen readers, and keyboard navigation. Ignoring these factors can limit the application’s reach and potentially lead to legal compliance issues. For instance, an application that fails to provide sufficient color contrast may be inaccessible to users with visual impairments, hindering their ability to effectively utilize the application’s features.

In summary, User Interface design is not simply a superficial element of application creation for Apple’s environment, but a foundational aspect that directly impacts user experience, brand perception, and overall success. Addressing UI considerations comprehensively is paramount for developing effective, engaging, and accessible applications. A focus on adhering to Apple’s design guidelines and incorporating accessibility principles are crucial components of this process, leading to applications that are both visually appealing and functionally effective for a diverse user base.

2. User Experience Strategy

User experience (UX) strategy forms the bedrock upon which successful applications for Apple’s operating system are built. It constitutes a comprehensive plan that defines the desired user interaction, business objectives, and market context, directly influencing all phases of application creation. Poorly defined UX strategy will inevitably result in an application that fails to meet user needs, lacks clear purpose, and ultimately underperforms in the competitive app marketplace. For example, an application intended to streamline appointment scheduling for a medical practice, developed without a robust UX strategy, might overlook essential features like automated reminders, integration with patient portals, or HIPAA compliance, leading to low adoption rates and operational inefficiencies.

The integration of a well-defined UX strategy into application creation influences several critical factors. It ensures that the application is intuitive and easy to use, leading to increased user engagement and retention. It aligns design decisions with business goals, maximizing the return on investment for the application. Furthermore, a solid UX strategy incorporates user research and testing throughout the development lifecycle, ensuring that the application meets the evolving needs and expectations of its target audience. Consider a retail application for a clothing brand. A UX strategy informed by user behavior data might prioritize features like personalized recommendations, streamlined checkout processes, and augmented reality-based virtual try-on, leading to increased sales and customer satisfaction. Similarly, a news application might adapt its content delivery based on user reading habits, resulting in higher engagement and longer session times.

In summary, UX strategy is not a mere add-on to creation for the iOS ecosystem but an integral component that dictates its overall success. A robust UX strategy, informed by user research and aligned with business objectives, ensures that the application meets user needs, achieves its intended purpose, and delivers a positive return on investment. Addressing UX strategy comprehensively is essential for crafting applications that are not only visually appealing but also functionally effective and user-centric, allowing businesses to thrive in the competitive app landscape.

3. Prototyping and Testing

Prototyping and testing are intrinsically linked to the success of delivering design services for Apple’s operating system. Prototyping, the creation of interactive models, allows designers and developers to visualize and refine application functionality before investing extensive resources into full-scale development. Without iterative prototyping, critical usability flaws, navigational issues, and functional inconsistencies may remain undetected until late in the development cycle, leading to costly rework and potential delays. For instance, a mobile payment application lacking sufficient prototyping may exhibit cumbersome transaction flows, confusing prompts, or compatibility issues with various iPhone models, ultimately diminishing user trust and adoption.

Rigorous testing complements prototyping, verifying the application’s performance, security, and adherence to Apple’s guidelines. Various testing methodologies, including unit testing, integration testing, and user acceptance testing, are vital for identifying and rectifying bugs, performance bottlenecks, and security vulnerabilities. Consider a social media application: insufficient testing could result in data breaches, slow loading times, or crashes during peak usage, eroding user confidence and potentially violating privacy regulations. User acceptance testing, where representative users interact with the application in realistic scenarios, provides invaluable feedback for identifying usability issues and refining the user experience. Such feedback loops are essential for iterating on the design and ensuring that the final product aligns with user expectations and meets Apple’s stringent quality standards.

In conclusion, the integration of comprehensive prototyping and testing protocols represents a fundamental aspect of effective design service delivery. These processes mitigate risks, refine user experience, and ensure that applications meet the stringent requirements of the iOS ecosystem. Neglecting these elements can lead to subpar performance, reduced user adoption, and increased development costs. Conversely, a strong commitment to prototyping and testing fosters innovation, enhances application quality, and ultimately contributes to the success of design services for Apple’s platform.

4. Platform-Specific Guidelines

Adherence to platform-specific guidelines is paramount within design services for Apple’s mobile operating system. These directives, established by Apple, ensure consistency, usability, and a unified user experience across all applications within the iOS ecosystem. Deviation from these guidelines can result in application rejection, reduced user adoption, and a fragmented user experience. The following outlines key facets illustrating the significance of these guidelines.

  • Human Interface Guidelines (HIG) Compliance

    The HIG provide a comprehensive framework for UI/UX design, dictating visual style, interaction patterns, and navigational structures. For example, the use of standard UI elements like tab bars, navigation controllers, and modal views is encouraged to create a familiar and intuitive user experience. Failure to adhere to the HIG can lead to applications that feel out of place within the iOS environment, confusing users and diminishing their satisfaction. An example of this would be an application using Android-style back buttons, conflicting with the standard swipe-to-go-back gesture in iOS.

  • App Store Review Guidelines Adherence

    These guidelines dictate acceptable content, functionality, and business practices for applications submitted to the App Store. They cover aspects such as data privacy, security, monetization methods, and appropriate use of Apple’s technologies. Violations can result in rejection during the review process, delaying or preventing application distribution. For instance, an application that collects user data without explicit consent or contains misleading advertisements would violate these guidelines and face rejection.

  • Accessibility Considerations

    Apple emphasizes accessibility features to cater to users with disabilities. Guidelines promote incorporating elements like VoiceOver support, dynamic type, and sufficient color contrast. Failure to address these considerations can exclude a significant portion of the user base and may violate accessibility laws. For example, neglecting to provide alternative text for images would render the application inaccessible to users relying on screen readers.

  • Technology Usage Policies

    Apple outlines specific policies regarding the use of its technologies, such as location services, push notifications, and in-app purchases. Adherence to these policies ensures responsible and secure usage of these features. Misuse can lead to app rejection or restrictions on functionality. For instance, using location data without proper authorization or sending excessive push notifications can violate these policies and negatively impact user experience.

The facets outlined above illustrate the integral role of platform-specific guidelines in effective creation. Compliance ensures not only adherence to Apple’s standards but also enhances the overall user experience, accessibility, and security of the application. Design services for Apples OS must prioritize a thorough understanding and implementation of these guidelines to deliver successful and sustainable applications within the iOS ecosystem. Neglecting this crucial aspect can have significant ramifications for application adoption, brand reputation, and regulatory compliance.

5. Accessibility Considerations

Within design services for Apple’s operating system, integrating accessibility is not merely a compliance requirement, but a fundamental design principle. Attention to accessibility ensures applications are usable by individuals with a wide range of abilities, fostering inclusivity and broadening the potential user base. Ignoring these considerations can exclude users with visual, auditory, motor, or cognitive impairments, limiting market reach and potentially violating accessibility laws.

  • VoiceOver Compatibility

    VoiceOver, Apple’s built-in screen reader, provides auditory descriptions of on-screen elements, enabling visually impaired users to navigate applications. Properly implemented labels, descriptions, and semantic structures ensure that VoiceOver accurately conveys the purpose and state of UI elements. An example would be providing descriptive text for images, buttons, and other interactive elements, allowing VoiceOver to articulate their function to the user. Without proper VoiceOver support, visually impaired users are unable to interact effectively with the application, rendering it unusable.

  • Dynamic Type Support

    Dynamic Type allows users to adjust the text size across the system, accommodating individuals with varying visual needs. Applications that properly implement Dynamic Type automatically adjust the size of text elements, ensuring readability and a comfortable viewing experience. A news application that doesn’t support Dynamic Type might display excessively small or large text, making it difficult for users with visual impairments to read articles. This necessitates proper scaling and layout adjustments to accommodate a range of text sizes.

  • Color Contrast and Visual Clarity

    Sufficient color contrast between text and background is crucial for readability, especially for users with low vision or colorblindness. Apple provides guidelines for minimum contrast ratios that ensure text remains legible. Inadequate color contrast can make it difficult for users to discern text from the background, rendering the application unusable. For example, using light gray text on a white background would violate these guidelines and hinder readability for many users.

  • Motor Impairment Accommodations

    Applications should provide alternative input methods for users with motor impairments who may struggle with touch-based interactions. This includes support for switch control, keyboard navigation, and assistive touch. Switch control allows users to interact with the application using external switches, while keyboard navigation enables control using a physical keyboard. For instance, a drawing application should offer alternative input methods, ensuring its functionalities are accessible to those unable to use the standard touch interface.

These facets highlight the interconnectedness of design services for Apple’s platform and accessibility considerations. A commitment to these elements ensures that applications are not only visually appealing and functionally sound but also inclusive and accessible to all users, regardless of their abilities. By integrating accessibility into the design process from the outset, design services can create applications that are truly universal and benefit a wider audience.

6. Visual Design Language

Visual design language plays a crucial role within application creation for Apple’s mobile operating system. It encompasses the elements that define the look and feel of an application, contributing significantly to user perception, brand identity, and overall user experience. Consistent application of a defined visual language ensures a cohesive and recognizable interface, fostering user trust and improving usability.

  • Typography and Readability

    Typography selection and implementation directly affect an application’s readability and aesthetic appeal. Choices of font families, sizes, weights, and line spacing impact how users perceive and interact with content. In effective creation, thoughtful typography contributes to clarity, legibility, and overall visual harmony. For example, selecting a clean, sans-serif font optimized for screen display enhances readability on smaller devices. Conversely, choosing decorative fonts may detract from readability and hinder the user experience. Consistent typography across an application reinforces visual identity and promotes a professional appearance.

  • Color Palette and Branding

    The color palette of an application reinforces brand identity and influences user emotions. Strategic use of color can highlight key elements, guide user attention, and create a consistent visual theme. In effective creation, the color palette aligns with brand guidelines and complements the application’s functionality. For example, using a brand’s signature colors within an application reinforces brand recognition and strengthens brand associations. Careful consideration of color contrast ensures accessibility for users with visual impairments. Consistent application of a defined color palette creates a cohesive and visually appealing user interface.

  • Iconography and Visual Cues

    Iconography provides visual representations of actions, states, and information within an application. Clear, intuitive icons enhance usability and improve navigation. In effective creation, icons are easily recognizable, visually consistent, and aligned with established conventions. For example, using a standard “trash can” icon to represent deletion is universally understood by users. Inconsistent or ambiguous iconography can confuse users and hinder their ability to effectively use the application. Consistent use of a defined icon set reinforces visual language and promotes a streamlined user experience.

  • Layout and Spacing

    Layout and spacing dictate the arrangement of elements on the screen, influencing visual hierarchy and user flow. Effective use of whitespace creates visual balance, guides user attention, and improves readability. In effective creation, layouts are intuitive, uncluttered, and optimized for different screen sizes and orientations. For example, using a grid system ensures consistent alignment and spacing throughout the application. Poor layout and spacing can result in a cluttered and overwhelming user interface, hindering usability and detracting from the overall experience. Consistent application of layout principles contributes to a clean, professional, and user-friendly design.

These facets underscore the importance of visual design language in successful iOS application development. A thoughtfully crafted visual language enhances usability, reinforces brand identity, and contributes to a positive user experience. By prioritizing consistency, clarity, and aesthetic appeal, design services can create applications that are both visually engaging and functionally effective. Furthermore, a cohesive visual language enhances brand recognition and promotes a professional image, contributing to the overall success of application.

7. Information Architecture

Information architecture (IA) serves as the structural blueprint for applications, organizing content and functionality to facilitate efficient navigation and intuitive user experiences. Within application design, IA is crucial for establishing a logical framework that aligns with user mental models and business objectives. A poorly defined IA can result in user frustration, abandonment, and a failure of the application to achieve its intended goals.

  • Content Categorization and Labeling

    Content categorization involves grouping related information into logical categories, while labeling assigns clear and descriptive names to these categories. The effectiveness of these processes directly impacts users’ ability to find relevant content quickly. For example, an e-commerce application might categorize products into “Clothing,” “Electronics,” and “Home Goods,” with subcategories for specific items. Consistent and accurate labeling ensures users understand the content contained within each category, reducing cognitive load and improving navigation efficiency. Conversely, ambiguous or misleading labels can lead to confusion and hinder users’ ability to find desired products.

  • Navigation Systems

    Navigation systems enable users to move seamlessly through an application, accessing different sections and features. Effective navigation systems are intuitive, consistent, and provide clear pathways for users to accomplish their tasks. Examples include hierarchical menus, tab bars, and search functionalities. A well-designed navigation system allows users to easily locate information, reducing the time and effort required to complete their objectives. Conversely, a complex or inconsistent navigation system can lead to user frustration and abandonment. Applications must employ appropriate navigation patterns that align with user expectations and platform conventions.

  • Search Functionality

    Search functionality allows users to quickly locate specific information within an application. Effective search implementations provide accurate and relevant results, even when users enter partial or misspelled search terms. Key components of search functionality include indexing, ranking algorithms, and search result presentation. For example, a music streaming application might allow users to search for songs by title, artist, or genre. A robust search function enhances the usability of large and complex applications, enabling users to find desired content efficiently. Conversely, a poorly implemented search function can return irrelevant results or fail to locate desired information, hindering user satisfaction.

  • Information Hierarchy and Visual Structure

    Information hierarchy organizes content based on its importance and relevance, guiding users’ attention to key information. Visual structure uses layout, typography, and visual cues to emphasize the hierarchy and improve readability. For example, an article within a news application might use a large headline, subheadings, and bullet points to highlight key points and organize information logically. A well-defined information hierarchy and visual structure enable users to quickly scan and understand content, improving comprehension and engagement. Conversely, a flat or poorly organized information structure can overwhelm users and make it difficult to find essential details. Applications should prioritize a clear and consistent information hierarchy that aligns with user tasks and information needs.

These elements highlight the integral role of information architecture in designing user-centric applications. Effective IA ensures that users can easily navigate, find information, and accomplish their goals within an application. By prioritizing a well-structured and intuitive IA, applications can enhance user satisfaction, improve engagement, and achieve their intended objectives. The success of design services hinges on a thorough understanding of IA principles and their application to the unique requirements of each project, ensuring that content and functionality are organized in a manner that aligns with user needs and business goals.

8. Technology Integration

Technology integration is a foundational element in design, dictating the application’s capabilities, performance, and overall user experience. The selection and implementation of appropriate technologies are paramount for achieving functionality and maintaining compatibility within Apple’s ecosystem. The efficiency and effectiveness of services depend on the seamless incorporation of chosen technologies, impacting development timelines, costs, and long-term maintainability.

  • Native iOS Frameworks and APIs

    Leveraging native iOS frameworks and APIs (Application Programming Interfaces) is crucial for maximizing performance and ensuring compatibility with Apple’s hardware and software. Frameworks like UIKit, Core Data, and Core Location provide pre-built components and functions that simplify development and enable access to device-specific features. For example, utilizing the Core Location framework allows applications to access GPS data, facilitating location-based services such as mapping and geofencing. Adherence to Apple’s API guidelines is essential for optimizing performance, minimizing battery drain, and ensuring compatibility with future iOS updates. Failure to utilize native frameworks can result in subpar performance, increased development complexity, and potential compatibility issues.

  • Third-Party Libraries and SDKs

    Third-party libraries and Software Development Kits (SDKs) provide pre-built functionalities that extend the capabilities of applications. These libraries can streamline development processes by providing ready-made solutions for tasks such as image processing, networking, and data analytics. For example, using a third-party analytics SDK enables applications to track user behavior and gather valuable insights for improving user experience. Careful selection and integration of third-party libraries are essential to ensure compatibility, security, and performance. Over-reliance on external libraries can increase application size, introduce dependencies, and potentially compromise security. Prudent evaluation and testing are necessary to mitigate these risks.

  • Cloud Services and Backend Infrastructure

    Cloud services and backend infrastructure provide essential support for data storage, processing, and synchronization. Integrating with cloud platforms enables applications to store user data, deliver content, and perform complex calculations remotely. For example, using cloud storage services allows applications to store user photos, documents, and other files securely. Proper design and implementation of backend infrastructure are critical for ensuring scalability, reliability, and security. Inadequate backend infrastructure can lead to performance bottlenecks, data loss, and security vulnerabilities. Selecting appropriate cloud services and implementing robust security measures are essential for protecting user data and ensuring application availability.

  • Security Protocols and Data Encryption

    Implementing robust security protocols and data encryption is paramount for protecting user data and ensuring compliance with privacy regulations. Applications must employ encryption algorithms to safeguard sensitive information, such as passwords, financial data, and personal details. Utilizing secure communication protocols, such as HTTPS, protects data transmitted between the application and backend servers. Failure to implement adequate security measures can result in data breaches, privacy violations, and reputational damage. Strict adherence to security best practices and compliance with relevant regulations are essential for maintaining user trust and ensuring the long-term success of applications.

The facets above highlight the intricate relationship between technology integration and effective provision. The strategic selection and implementation of technologies influence functionality, performance, security, and maintainability. Providers must possess expertise in various technologies and adhere to best practices to deliver applications that meet user needs and comply with industry standards. A comprehensive understanding of technology integration is essential for ensuring the success of design services within Apple’s dynamic ecosystem.

Frequently Asked Questions

This section addresses prevalent inquiries regarding the creation of applications specifically for Apple’s mobile operating system. The responses provided are intended to offer clarity and insight into the process, considerations, and expectations associated with such projects.

Question 1: What distinguishes creation for Apple’s operating system from other mobile platforms?

Creation for Apple’s operating system necessitates adherence to stringent Human Interface Guidelines (HIG) established by Apple. This focuses on delivering a consistent user experience, optimal performance on Apple devices, and leveraging platform-specific features. Design considerations should encompass resolution variations, user interaction paradigms, and the integration of native iOS technologies.

Question 2: What factors influence the cost of creating an application for iOS?

The cost is subject to several variables, including the complexity of the application’s features, the extent of customization required, the integration of third-party services, and the level of design sophistication. More intricate functionalities, such as augmented reality or complex data processing, will necessitate greater development resources, thereby impacting the overall cost.

Question 3: How long does it typically take to create an application for iOS?

Project timelines vary depending on the application’s scope and complexity. A simple application with basic functionalities might take a few months, whereas a complex application with advanced features could extend to a year or more. The duration is also influenced by the efficiency of the design and development teams, as well as the clarity of project requirements.

Question 4: What are the key considerations for user interface (UI) and user experience (UX) design for iOS applications?

UI/UX design must prioritize intuitiveness, accessibility, and adherence to Apple’s HIG. Focus should be placed on creating a seamless and engaging user experience that leverages the platform’s unique interaction patterns. Considerations must encompass visual design, information architecture, and user testing to ensure optimal usability.

Question 5: How is security addressed during creation?

Security is an integral aspect of . Security measures should encompass data encryption, secure authentication protocols, and adherence to privacy regulations. Regular security audits and penetration testing are vital to identify and address potential vulnerabilities throughout the development lifecycle.

Question 6: What is the process for deploying an application to the App Store?

Deployment involves submitting the application to Apple’s App Store Connect platform. The application undergoes a review process to ensure compliance with Apple’s guidelines. Adherence to App Store Review Guidelines is crucial for successful deployment. This includes providing accurate metadata, ensuring proper functionality, and respecting user privacy.

In summary, effective demands a comprehensive understanding of Apple’s ecosystem, meticulous attention to detail, and a commitment to delivering secure, user-friendly, and high-performing applications.

The next article section will delve into case studies that showcase real-world examples.

Essential Tips for iOS App Design Services

Effective development of applications for Apple’s mobile operating system demands a meticulous approach. Adherence to established guidelines and best practices is crucial for delivering high-quality, user-friendly applications. The following offers guidance to ensure the success of projects.

Tip 1: Prioritize User Experience (UX) Research: Comprehensive UX research is essential for understanding target user needs and preferences. This includes conducting user interviews, analyzing user behavior data, and creating user personas. Informed UX research enables developers to create user-centric applications that align with user expectations and deliver a positive user experience. An application without proper UX research may miss key features or have usability issues, leading to user frustration and low adoption rates.

Tip 2: Adhere to Apple’s Human Interface Guidelines (HIG): Strict adherence to Apple’s Human Interface Guidelines (HIG) ensures consistency and familiarity within the iOS ecosystem. The HIG provide detailed guidance on UI elements, navigation patterns, and interaction styles. Compliance with the HIG enhances usability and reduces the learning curve for users. Deviation from the HIG can result in a disjointed user experience and potential rejection from the App Store.

Tip 3: Optimize for Performance: Performance optimization is crucial for delivering a smooth and responsive user experience. This includes minimizing application size, optimizing code, and reducing memory consumption. Slow loading times, excessive battery drain, and frequent crashes can negatively impact user satisfaction and lead to application uninstallation. Regular performance testing and profiling are essential for identifying and resolving performance bottlenecks.

Tip 4: Implement Robust Security Measures: Robust security measures are paramount for protecting user data and preventing unauthorized access. This includes implementing encryption, utilizing secure authentication protocols, and adhering to data privacy regulations. Security vulnerabilities can lead to data breaches, privacy violations, and legal liabilities. Regular security audits and penetration testing are essential for identifying and mitigating security risks.

Tip 5: Conduct Thorough Testing: Thorough testing is essential for identifying and resolving bugs, usability issues, and performance bottlenecks. This includes unit testing, integration testing, and user acceptance testing. Comprehensive testing ensures that the application functions as intended and meets user expectations. Neglecting testing can result in a flawed and unreliable application, leading to user dissatisfaction and negative reviews.

Tip 6: Plan for Scalability: Consider future scalability during the design and development phases. This includes designing the application architecture to accommodate increasing user traffic, data volume, and feature expansion. Scalability planning ensures that the application can handle future growth without performance degradation or system instability. Inadequate scalability can limit the application’s long-term viability and hinder its ability to meet evolving user needs.

Tip 7: Prioritize Accessibility: Prioritize accessibility to ensure the application is usable by individuals with disabilities. This includes incorporating features such as VoiceOver support, Dynamic Type, and sufficient color contrast. Accessibility considerations enhance the application’s reach and promote inclusivity. Neglecting accessibility can exclude a significant portion of the user base and potentially violate accessibility regulations.

Following these guidelines is essential for delivering applications that meet Apple’s standards, satisfy user expectations, and achieve desired business outcomes. These practices contribute to creating user-friendly, secure, and scalable applications.

The subsequent section will conclude this article with a comprehensive summary.

Conclusion

The preceding discourse has explored essential facets, emphasizing the integration of user-centric design principles, adherence to platform-specific guidelines, and the strategic implementation of technologies. Successful navigation of this landscape requires a comprehensive understanding of Apple’s ecosystem and a commitment to delivering secure, scalable, and high-performing applications.

The sustained relevance is contingent upon continuous adaptation to evolving technological landscapes, proactive engagement with user feedback, and a steadfast dedication to excellence. Stakeholders are encouraged to prioritize these considerations to ensure the long-term success and sustainability of their endeavors. These efforts, performed with diligence, will promote innovation and create new opportunities within the iOS application market.