This phrase refers to a service, now defunct, which offered users rewards for downloading and testing mobile applications on Apple’s operating system. It functioned as a platform connecting app developers seeking user feedback with individuals willing to evaluate their software. In essence, users would complete tasks, primarily app installations and usage, in exchange for credits or points redeemable for gift cards or other incentives.
Such services provided a valuable means for developers to gain initial traction and gather user data for app improvement. For users, it offered a way to earn rewards through simple tasks, acting as a micro-tasking platform within the mobile ecosystem. While no longer operational under that specific name, the concept highlighted a demand for app discovery and user acquisition strategies that incentivized engagement, representing a significant phase in the evolution of app marketing and user behavior analysis.
