Platforms offering a broad range of consumer goods, often directly sourced from manufacturers and suppliers, are increasingly prevalent in the e-commerce landscape. These services typically feature competitive pricing and a diverse selection spanning clothing, electronics, home goods, and more. An example is Temu, which aggregates products from various vendors and provides a centralized shopping experience.
The rise of these marketplaces has significant implications for consumers and businesses. Shoppers benefit from increased choice and potential cost savings. Suppliers gain access to broader markets and opportunities to scale their operations. Historically, direct-to-consumer models have challenged traditional retail structures, creating new pathways for distribution and product discovery. This shift necessitates adaptation and innovation across the entire retail ecosystem.