A string of characters offering a reduction in the price of services provided by a specific on-demand logistics platform operating within the Kingdom. This alphanumeric sequence, when entered during the transaction process on the application, modifies the total cost presented to the user prior to finalizing the purchase. For example, a user ordering food through the application might input the sequence at checkout to receive a percentage off the total order value.
The availability of such promotional offers serves as an incentive for new user acquisition and fosters customer loyalty among existing users. Historically, these incentives have been utilized extensively in competitive markets to increase market share and encourage adoption of digital services. These strategies allow companies to track the effectiveness of marketing campaigns and adjust strategies based on redemption rates and customer behavior.