The phrase refers to a specific application designed for video streaming on Apple’s mobile devices. Such software typically enables users to access a library of movies, television shows, and potentially live TV channels directly on their iPhones. Functionality often includes features like search, playback controls, and personalized watchlists.
Access to on-demand entertainment through these applications can offer convenience and portability. It allows viewing content at the user’s preferred time and location, as long as an internet connection is available. Historically, the emergence of these applications has mirrored the increasing availability of high-speed mobile internet and the growing demand for streaming media.
