The practice of bidding on search terms within a digital distribution platform for mobile applications represents a strategic investment in visibility. This involves allocating a specific budget to ensure an application appears prominently when users search using particular words or phrases. For instance, a photo editing application developer might allocate funds to appear at the top of search results when a user searches for “photo editor” or “image filter.”
This approach offers a direct and measurable method of attracting potential users. It allows app developers to target specific demographics or user needs effectively. Historically, organic app store optimization (ASO) was the primary method of increasing visibility; however, the increased competition within app marketplaces has made bidding on search terms a crucial component of a comprehensive acquisition strategy. This allows for immediate and controlled placement that organic methods may not guarantee.
