The process of providing date of birth information within the Jersey Mike’s application allows users to potentially receive benefits associated with their birthday. This functionality typically resides within the user profile or account settings section of the app. Inputting this data, usually through a calendar interface, completes the enrollment process for any birthday-related promotions offered.
Accurately recording a birthdate provides opportunities for personalized offers and rewards. This personalization strategy allows businesses to foster customer loyalty by recognizing and celebrating individual milestones. Historically, birthday clubs and similar programs have been used to build customer relationships and incentivize repeat business, and the app provides a digital evolution of this approach.