The incognito mode within Apple’s mobile web browser offers a way to browse the internet without saving browsing history, cookies, or search queries on the device. When active, it prevents the browser from remembering visited websites, entered form data, and other potentially sensitive information, providing a temporary shield against local data tracking. For example, using this mode to research a surprise gift ensures that the recipient, who might share the device, will not inadvertently see targeted advertisements related to the item.
This feature is important for maintaining user privacy on shared devices and safeguarding sensitive personal data. Its benefits include reducing the risk of targeted advertising based on browsing habits and limiting the availability of personal information to others who may use the same device. The need for such a privacy measure arose with the increasing awareness of data tracking and the desire for greater control over one’s digital footprint.