A customizable software solution provides captioning services for video and audio content under a different brand’s name. It allows businesses to offer transcription and captioning without developing the underlying technology themselves. An example involves a marketing agency reselling a pre-built captioning platform with its own branding to clients who require accessible video content.
Offering services in this manner streamlines the process of integrating accessibility features into various media formats. It bypasses the need for extensive technical expertise or dedicated development teams. The practice has grown in response to increased demand for accessible digital media, driven by legal requirements and a broader emphasis on inclusivity. Consequently, businesses leverage this service to enhance their brand reputation and reach a wider audience.
