An alphanumeric sequence used to onboard new users to platforms offering monetary rewards for application downloads. This specific identifier links the new user to the individual who shared it, often granting both parties benefits, such as bonus points or a percentage of earnings.
The use of such a system encourages organic growth and user acquisition within these reward-based application ecosystems. Historically, these codes have been a cost-effective marketing tool, leveraging existing user networks to expand the platform’s reach and increase app downloads. It provides a direct incentive for users to share and promote the service.