Gametime, a platform for purchasing event tickets, sometimes offers a mechanism by which users receive a percentage of their spending back. This incentive, often expressed as a dollar amount or percentage, reduces the net cost of tickets purchased through the app. For example, a user might receive 5% back on a $100 ticket purchase, effectively lowering the final cost to $95.
Such incentives can enhance customer loyalty and increase app usage. Providing a direct financial benefit encourages users to prioritize the platform for their ticket purchases. Historically, such strategies have been utilized across various industries to attract and retain customers, with loyalty programs and rewards systems being common examples of similar principles.