A feature introduced by Apple within its mobile operating system, it allows users to experience a portion of an application without needing to download the full version from the App Store. This streamlined approach enables immediate access to specific functionalities. For instance, a user might scan a QR code to instantly access a digital menu at a restaurant through this feature, bypassing the need to download the restaurant’s complete application.
The significance of this functionality lies in its ability to bridge the gap between real-world interactions and digital experiences. It provides a frictionless pathway for users to engage with services, leading to increased user engagement and convenience. Initially launched with iOS 14, this feature represents Apple’s continued efforts to optimize the user experience and streamline app discovery. Its implementation has impacted areas such as retail, hospitality, and transportation by offering a more efficient way for customers to interact with businesses.
