A system exists whereby users of a specific application focused on financial wellness can share a unique identifier with others. This identifier, when used by a new individual during their registration process, establishes a connection between the existing user and the newly registered one. Often, this process unlocks certain benefits for both parties. For example, an established account holder might receive bonus points redeemable within the application for successfully introducing a new user.
This method of user acquisition leverages word-of-mouth marketing, capitalizing on the trust and relationships between individuals. The benefits are twofold: it provides an incentive for current users to promote the application, and it lowers customer acquisition costs for the application developer. Historically, such strategies have proven effective in driving exponential growth for various platforms across different industries by rewarding organic user engagement.