A sequence of characters that, when entered into the designated field within the digital music platform, Gaana, unlocks a specified discount or promotional offer. These alphanumeric or numeric strings provide users with reduced subscription fees, extended trial periods, or access to premium features at a lower cost. For instance, entering a particular string at the point of purchase for a Gaana Plus subscription might reduce the monthly fee by a predetermined percentage.
These special offers serve as a key acquisition and retention tool for the platform. They incentivize new users to experience premium services and encourage existing subscribers to continue their subscriptions. Historically, these promotions have been distributed through various channels, including partnerships with other companies, email marketing campaigns, and social media platforms, creating a dynamic and competitive environment within the digital music streaming industry.
