This mechanism bridges the gap between initial app installation and first-time user engagement with specific in-app content. It allows applications to direct new users to a designated location within the app based on the link they clicked before installation. For instance, a user might click on a link promoting a specific product within an e-commerce app. If the app isn’t installed, the user is redirected to the app store. After installation and first launch, this functionality ensures the user is taken directly to the product page advertised in the original link.
Its significance lies in improving user acquisition and onboarding. By delivering users directly to the content they expect, this technology reduces friction and increases the likelihood of engagement and retention. Historically, achieving this seamless experience required complex and often unreliable workarounds. The advent of robust solutions streamlined the process, making it a vital tool for effective mobile marketing campaigns.
