The subject of this exposition is a mobile application designed to provide electronic discounts for a regional supermarket chain. It enables users to access and redeem savings on various products offered within the stores affiliated with this chain. The application eliminates the need for physical clipping and carrying of paper coupons.
The availability of digital coupons offers several advantages. It enhances the customer experience by simplifying the process of saving money on groceries. The application allows for instant access to deals, potentially leading to increased customer loyalty and engagement. Historically, paper coupons were the dominant method for distributing discounts; this app represents a modern, efficient alternative.