A mobile application employing aggressive or highly noticeable advertising techniques to maximize user engagement and monetization falls under this category. These apps often utilize prominent banner ads, full-screen interstitials, or even push notifications delivered frequently and intrusively. A game application that consistently displays video advertisements after short gameplay sessions exemplifies this approach.
The perceived benefits of such a strategy often center on increased revenue generation and heightened visibility in a crowded market. Historically, this approach gained traction as developers sought effective means to monetize free-to-use applications. While aggressive advertising can yield short-term financial gains, potential drawbacks include negative user reviews, decreased app retention, and damage to the developer’s reputation. Finding a balance between monetization and user experience is crucial.