The practice allows developers to release pre-release versions of their games to a limited audience of users operating Apple’s mobile operating system. These iterations offer an opportunity for real-world testing and feedback gathering before the final product is officially launched on the App Store.
This process is vital for identifying and rectifying bugs, gauging player engagement, and optimizing gameplay based on actual user experiences. Its historical roots lie in software development methodologies that emphasize iterative improvement and user-centered design, contributing significantly to the overall quality and success of mobile gaming titles.