The practice of exchanging stored value, specifically those redeemable at a major online retailer, for readily accessible funds held within a popular mobile payment service is a growing trend. This typically involves transferring the digital code of an Amazon gift card to another party in exchange for a payment made through the Cash App platform. This exchange allows individuals to convert gift card balances into a more versatile form of currency.
The emergence of this exchange method is driven by several factors. It provides immediate access to funds for individuals who may prefer cash over online store credit. Furthermore, it offers a potential solution for unwanted or unneeded gift cards, transforming them into a readily spendable asset. The ease of use and accessibility of mobile payment platforms like Cash App contributes to the popularity of this method.