The digital application associated with the Cincinnati-based ice cream company provides users with a mobile interface to interact with the brand. This platform facilitates services such as online ordering for pickup or delivery, rewards program management, and access to information regarding product availability and store locations. An example includes a user placing an order for a pint of black raspberry chocolate chip ice cream through their mobile device for curbside pickup.
Such technology enhances customer convenience and loyalty. It offers a direct channel for the company to communicate promotions, new product announcements, and personalized offers. Historically, ice cream companies have relied on traditional marketing methods, but the integration of a mobile application signifies a shift towards digital engagement, offering real-time interaction and data-driven insights into consumer preferences and purchasing habits.
