Platforms facilitating the purchase and delivery of groceries and other goods from local retailers represent a significant sector of the modern economy. These applications, exemplified by Instacart, connect consumers with personal shoppers who fulfill orders and deliver them directly to the customer’s location.
The emergence of such services provides considerable convenience, particularly for individuals with limited mobility, time constraints, or those residing in areas with restricted access to shopping options. The historical context reflects a shift towards on-demand services, fueled by technological advancements and evolving consumer expectations. This paradigm has broadened access to a wider variety of products and supported the growth of local businesses by extending their reach.