The term refers to a method of installing applications on iOS devices without requiring the official Apple App Store. This process often involves circumventing the standard app review and distribution channels. As an illustrative case, a developer might use this to directly distribute beta versions of an app to a select group of testers without publishing it on the App Store.
The significance of such a method lies in its ability to offer flexibility in app distribution, enabling quicker deployment cycles and bypassing stringent App Store guidelines. Historically, this has been used by developers for internal testing, enterprise app deployment, and, less legitimately, for distributing modified or pirated applications. The practice offers increased control over app availability, though it introduces security and compliance considerations that require careful management.
