A formal announcement, disseminated to media outlets, regarding the public availability of a newly developed software application. This communication typically includes details about the application’s features, benefits, target audience, and availability across various platforms. For example, a document might detail the release of a productivity tool designed for remote teams, highlighting its collaborative capabilities and integration with existing workflow software.
The creation and distribution of such an announcement is crucial for generating initial awareness and driving early adoption of the application. Historically, these communications have served as a primary means for technology companies to reach journalists, bloggers, and other influencers who can amplify the application’s message to a wider audience. Effective use of this method can lead to increased app downloads, positive reviews, and ultimately, a successful initial market entry. Furthermore, it establishes a public record of the application’s launch, beneficial for future marketing and public relations efforts.