This technology directs users to specific content within a mobile application from external sources, such as websites, emails, or social media posts. For instance, tapping a link on a website might open a particular product page within a shopping app, bypassing the app’s home screen.
The advantage of employing this linking mechanism lies in enhanced user experience and improved marketing effectiveness. It provides a seamless transition to relevant content, increasing engagement and conversion rates. Historically, implementation complexities spurred the development of standardized approaches to ensure reliable and accurate navigation.