The phrase references a specific online domain associated with a prominent news publication, accessed primarily by users of Apple’s mobile operating system. It effectively combines the operating system (iOS) with the website address, suggesting a focus on content consumption through Apple devices.
Such a specific reference highlights the increasing importance of mobile access to online news sources. Optimizing content for iOS devices allows a news organization to reach a large and engaged audience. This focus contributes to brand visibility and potentially increases readership and engagement. Historically, news organizations have adapted to evolving technologies to maintain relevance and accessibility, a strategy exemplified by the focus on mobile platforms.
