Software designed for Apple’s mobile operating system that filters and blocks advertisements within apps and web browsers provides a cleaner user experience. An example includes applications and browser extensions specifically built to eliminate pop-up ads, banner ads, and video ads on iPhones and iPads.
The significance of such technology lies in its ability to reduce data consumption, improve page loading speeds, and enhance online privacy by preventing ad trackers. Its emergence reflects a growing concern among users regarding intrusive advertising practices and the desire for more control over their digital environments.