These platforms represent a category of e-commerce applications characterized by their focus on direct-to-consumer sales, often featuring a vast catalog of affordable goods. Many of these applications leverage global supply chains to offer competitive pricing across a wide range of product categories, from apparel and accessories to home goods and electronics.
The significance of these applications lies in their accessibility and affordability, particularly for budget-conscious consumers. The rapid growth and widespread adoption of this model has reshaped the retail landscape, impacting traditional brick-and-mortar stores and established e-commerce businesses. Their emergence can be traced to the increasing sophistication of international manufacturing and logistics networks, coupled with the rise of mobile commerce.