The process involves installing applications on Apple’s mobile operating system (iOS) without using the official App Store. This typically requires utilizing a third-party tool designed for this purpose, bypassing the conventional distribution channels sanctioned by Apple. One popular application that facilitates this is Sideloadly.
The primary advantage lies in the ability to access software not approved for or available through the official marketplace. This can include beta versions of apps, custom-built applications, or software that doesn’t adhere to Apple’s stringent App Store guidelines. Historically, this capability has been sought after by developers for testing and users looking for functionalities beyond the confines of the curated App Store.