Locating a specific seller’s collection of products directly on Amazon’s mobile application is a useful function for consumers. This allows for a focused shopping experience, enabling users to browse all items offered by a preferred brand or vendor, rather than sifting through general search results. As an example, a customer looking to purchase multiple items from a particular clothing designer would benefit from accessing that designer’s dedicated space within the Amazon app.
The ability to pinpoint and explore individual seller portfolios simplifies product discovery and fosters brand loyalty. It facilitates repeat purchases from trusted sources and provides access to potentially overlooked items within a seller’s complete catalog. Before the widespread adoption of such features, customers had to rely on meticulously filtering search results or navigating external links to reach a seller’s full inventory.
