The functionality to disable the experimental AI assistant within the Amazon mobile application, identified by a specific codename, allows users to revert to the standard application interface and interaction model. For example, a user finding the AI assistant’s responses irrelevant or intrusive can choose to deactivate it, restoring the previous search and navigation experience.
The option to control this AI assistant provides a level of user agency and personalization. This flexibility addresses potential concerns about mandatory features disrupting established workflows. The implementation reflects a recognition that not all users will find a new technology immediately beneficial and that offering choice is crucial for user satisfaction and adoption. Initially, access to this AI assistant was often granted on a limited, trial basis, allowing Amazon to gather data and feedback before wider deployment.