The term refers to the availability of a specific online multiplayer battle royale game on Apple’s digital distribution platform. This platform allows users of iPhones and iPads to download and install the game directly onto their devices. As an example, a user might search the platform’s digital storefront to find and obtain access to the application.
Its presence on the digital storefront is crucial for reaching a wide audience of mobile gamers. By being readily accessible on the platform, the game can benefit from increased visibility and a streamlined download process, leading to a larger player base and potentially higher revenue. Historically, successful games on this distribution channel have often enjoyed significant periods of popularity and financial success due to the platform’s extensive user base.